The AEG 1EARTH mission is to reduce our company's environmental impact and drive business value through sustainability.
AEG 1EARTH is AEG's corporate environmental sustainability program. Through AEG 1EARTH, AEG identifies goals to guide company decision-making, measures and quantifies the environmental impact of our activities, and develops strategies and tools to improve our environmental performance. The core elements of AEG 1EARTH are our 2020 Environmental Goals, AEG Ecometrics system, and education and communication initiatives.
In 2016, we released our fifth sustainability report, which details the environmental performance of our venues, festivals, and offices in 2015. Click here (opens in a new window) to view AEG's 2016 Sustainability Report.
AEG has three 2020 Environmental Goals covering the areas most material to our operations: greenhouse gas (GHG) emissions, potable water conservation, and diversion of materials from landfills. These goals are designed to drive continuous improvement in our environmental performance over time.
* All goals are measured against a 2010 baseline
AEG measures our progress towards these 2020 goals using our AEG Ecometrics environmental performance tracking system. Through Ecometrics, we can track more than 86 data points, ranging from energy consumption to food composted.
We measure the environmental performance of all AEG-owned or managed venues using Ecometrics. Venue managers can leverage this data to find opportunities to reduce their environmental footprint. AEG's sustainability team relies on Ecometrics data analytics to understand and manage the company's aggregate environmental footprint, and to identify high-priority projects. Ecometrics also helps us evaluate the success of our initiatives and develop best practices, which are shared throughout the company.
Because our business is continually growing, and we manage a diverse portfolio of venues, we normalize our Ecometrics data by total attendance to provide a clear indicator of our overall environmental performance.
Our experience to date has demonstrated that people are the key to successful sustainability initiatives. The best technology in the world can't achieve its full potential if people don't understand how to get the best from it. That's why AEG incorporates sustainability into our employee training programs and works to help employees understand the environmental impact of their jobs. We also encourage venues to create "green teams" that empower employees at all levels to get involved in sustainability.
With the high visibility of its venues and events, AEG also has a unique platform to raise public awareness of environmental sustainability issues. We reach these audiences by distributing environmental messaging in venues, online and through social media, as well as hosting awareness-raising events for Earth Hour, Earth Day, and America Recycles Day. Through these education efforts, we encourage guests and the public to incorporate environmentally friendly choices into their daily lives and strive to extend our positive impact beyond AEG events.