September 28, 2017 05:00 PM



Los Angeles, CA.   After 11 years at the company, Rebeca Leon and AEG Presents / Goldenvoice have announced that she is leaving her post as Senior Vice President of Latin Talent to focus her efforts fulltime on her management company, Lionfish Entertainment.    Leon’s company will focus on artist management, with clients Juanes and J. Balvin already on board, as well non-music content projects.


Leon was responsible for establishing L.A. LIVE as the premiere destination for Latin artists in Los Angeles, which includes venues such as STAPLES Center, Microsoft Theatre and The Novo.  During her tenure with AEG Presents, she led national tours with artists such as Enrique Iglesias, Mana, Juanes, Wisin y Yandel, Romeo Santos, Calle 13, amongst many others. Under her direction, the Latin division was responsible for 700 shows, 2.3 million tickets sold and grossed over $188 million.  During her time at AEG Presents / Goldenvoice, Leon received several accolades including Billboard’s Women in Music (2009 and 2016), Billboard’s 40 under 40 (2014), Billboard’s Latin Power Players (2010-16), AEG Chairman’s Award (2015) and the TJ Martel Women of Influence 2016 award. 


“AEG Presents and Goldenvoice has been an amazing place for me to learn the concert promotion business and grow my career,” said Rebeca Leon.   “The company has been incredibly supportive of my efforts to build the Latin business both here in Los Angeles and as a national touring platform.   It was a difficult decision to leave AEG Presents, but it’s the right time for me to focus all of my energy on artist management. And I know there will be future projects down the road that I will work on with my friends at AEG.”


“We are sorry to see Rebeca leave the concert promotion business,” said Rick Mueller, President of AEG Presents North America.  “Rebeca is incredibly talented, creative and passionate about Latin music and her artists.  Her management clients will undoubtedly benefit from having her full-time attention to further their careers.”  AEG Presents and Leon plan to continue to collaborate on projects in the future including the upcoming sold out national tour with J. Balvin. Hans Schafer, who worked under Leon during her time with the company, will take the lead on Latin promotions for AEG Presents moving forward.



About AEG Presents

AEG Presents is one of the largest live music companies in the world.  The company is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music events and world-renowned festivals. AEG Presents operates in North America, Europe and Asia through 16 regional offices that support its tours which include such artists as Taylor Swift, Paul McCartney, The Rolling Stones, Justin Bieber, Katy Perry and Kenny Chesney; produce or support over 25 music festivals, including the iconic Coachella Valley Music & Arts Festival; and owns, manages or books more than 80 clubs and theaters. AEG Presents produces and promotes more than 15,000 shows annually worldwide and conducts business under such globally renowned brands as AEG Presents, Goldenvoice, Concerts West, Messina Touring Group, Marshall Arts LTD, and Madison House Presents.