LA Kings Announce Historic New Ice Rink Partnership in Mammoth Lakes
The New “LA Kings Ice at Mammoth Lakes” Will be Located Within the Town’s Brand-New Community Recreation Center and is Set to Open to the Public in 2023
LOS ANGELES--(BUSINESS WIRE)-- The Town of Mammoth Lakes, Mammoth Lakes Tourism (MLT), and Mammoth Lakes Recreation have launched an historic new, community-driven partnership with National Hockey League (NHL) franchise, the LA Kings. As part of the expansive, multiyear partnership, brokered by AEG Global Partnerships, the partners have teamed up to launch “LA Kings Ice at Mammoth Lakes”– the Town’s first indoor Olympic-sized ice rink.
Executives celebrate the launch of the new partnership and ice rink coming to the Town of Mammoth Lakes. Executives from left to right include: Dakota Snider (Senior Manager of Marketing and Events for Mammoth Lakes Tourism), Stuart Brown (Parks and Recreation Director for the Town of Mammoth Lakes), Brad Berman (President at American Sports Entertainment Company), John Urdi (Executive Director of Mammoth Lakes Tourism), Luc Robitaille (LA Kings President and Hockey Hall of Famer), and Kat Kelly (Recreation Manager for the Town of Mammoth Lakes). (Photo: Business Wire)
The forthcoming “LA Kings Ice at Mammoth Lakes” will operate within a newly constructed, multi-use Community Recreation Center (CRC) that is set to open to the public in 2023. Additionally, as part of the agreement, MLT will continue its longstanding relationship as an official partner of the LA Kings.
For more than 20 years, Mammoth Lakes has been actively searching for a permanent home for an indoor ice rink and multi-use facility – one that would enhance the quality of life for residents and visitors with year-round access to high-quality and innovative indoor recreational program offerings and activities. This transformational partnership will bring the Town’s long-awaited vision to life and is a demonstration of the partners’ mutual support and commitment to the health and well-being of the community as well as the growth of hockey and ice sports in the region.
“We could not be prouder to be working in partnership with Mammoth Lakes Tourism, Mammoth Lakes Recreation and the Town of Mammoth Lakes to bring LA Kings Ice to Mammoth Lakes,” said LA Kings President and Hall of Famer Luc Robitaille. “We know this project will have a lasting and positive effect on the Mammoth Lakes community and we are delighted to help elevate the quality and experience of ice sports for its residents and visitors, many of whom are also avid hockey fans and players.”
The CRC, located at Mammoth Creek Park, will be a 40,000 square foot Sprung Performance Arena enclosing the brand new “LA Kings Ice at Mammoth Lakes.” The CRC will be open and available to the public year-round, with the new ice rink operating annually each winter season between the months of October and April. During the summer months, the Olympic-sized rink will be transformed into a fully programmable, multi-use RecZone, which will serve as the hub for the expanding Parks and Recreation Department’s summer camps and programs. To maximize operational efficiencies and to assist in the development of year-round programming, American Sports Entertainment Company, LLC (ASEC), one of the largest independent owner/operators of ice rink facilities in the United States, have been contracted by the Town to deliver year-round technical and operational consulting services for the facility.
Broad community input from local residents and industry experts alike helped inform and build the programming playbook for “LA Kings Ice at Mammoth Lakes.” Based on this feedback, daily drop-in or frequently programmed on-ice activities at the facility will include public skating, youth and adult hockey, figure skating, and learn to skate lessons as well as the expanding curling program. The rink will also serve as the home of Mammoth Lakes Youth Hockey and the Mammoth Stars. Mammoth Lakes Youth Hockey is an all-volunteer and USA Hockey-sanctioned program providing in-house and travel hockey for the youth of the greater Eastern Sierra region. Residents and visitors of Mammoth Lakes will also be able to enjoy a multitude of court sports, community events and recreational activities programmed throughout summer delivering all recreation, all the time!
“This partnership with the LA Kings, an iconic NHL franchise, represents an incredible opportunity for the community of Mammoth Lakes,” said Daniel C. Holler, Town Manager. “The powerful collaboration with Mammoth Lakes Tourism and Mammoth Lakes Recreation to bring the LA Kings to Mammoth Lakes reflects the Town’s commitment to deliver world-class recreation amenities for both residents and visitors by strategically partnering with the best of the best.”
Under the agreement, the LA Kings brand will be prominently featured at “LA Kings Ice at Mammoth Lakes” including distinctive signage throughout the facility and in center-ice. The LA Kings will also advance its youth hockey development initiatives via LA Kings Youth Hockey camps hosted at the rink as well as unique on-site programming designed to promote hockey and increase accessibility of the sport amongst local youth.
“Combined with community driven and professionally branded programming, the new ‘LA Kings Ice at Mammoth Lakes’ operated by the Parks and Recreation Department and supported by ASEC, will be a game-changer for recreation in Mammoth Lakes,” stated Stuart Brown, Parks and Recreation Director for the Town. “We are thrilled to welcome the LA Kings and ASEC to our community to help us infuse a lifelong love of hockey and ice sports for youth, adults and the young at heart.”
As an official partner of the LA Kings, MLT will have prominent brand exposure during March and April LA Kings home games at Crypto.com Arena, and across the team’s digital channels. The partnership also provides a significant opportunity for MLT to introduce visitors from Los Angeles and around the world to the Town, along with some of its best sights and attractions. Mammoth Lakes is known for its year-round natural beauty and this partnership further promotes MLT’s new, “The Real Unreal” marketing campaign and reinforces the Town’s position as a world-class travel destination.
“We are honored to be a part of the team helping to bring ‘LA Kings Ice at Mammoth Lakes’ to life,” said Scott Emery, Vice President, AEG Global Partnerships. “This project and partnership has been many years in the making and will be an invaluable resource for so many. We look forward to the positive impact it will have on the community for years to come.”
ABOUT MAMMOTH LAKES, CALIFORNIA
Unreal. There is no better way to describe Mammoth Lakes, California. A place so majestic that breathtaking views surround you in every direction. Where otherworldly landscapes of craters and hot springs and alpine lakes and tufa towers exist side by side. A place where adventure never takes a season off, whether hiking rugged mountain terrain or skiing mind-blowing amounts of powder at 11,053 feet. A wonder of nature, and a wonder why you’d want to be anywhere else. Incorporated in 1984, Mammoth Lakes is surrounded by the Inyo National Forest and is bordered by the Ansel Adams and John Muir Wilderness areas. Yosemite National Park's eastern entrance is located just 32 miles north of town and it’s a short 100-mile drive to the valley floor. Located in the heart of California's Eastern Sierra Nevada mountain range, Mammoth Lakes is about 325 miles north of Los Angeles, and about the same distance east of San Francisco. Mammoth Lakes is about 164 miles south of Reno, NV. Flights to the area are available with Advanced Airlines and United. More information about Mammoth Lakes can be found at www.visitmammoth.com.
ABOUT MAMMOTH LAKES RECREATION
Formed in 2014, Mammoth Lakes Recreation’s mission is to deliver cutting edge sustainable recreation, mobility, and arts & culture opportunities and infrastructure for the benefit of the community and natural environment of Mammoth Lakes. We work to fulfill our mission by focusing our efforts in three areas: capital projects, community building, and sustainable recreation. For more information, go to www.mammothlakesrecreation.org.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.
For AEG Global Partnerships
Lara Kaylor – Director of Content, Communications & PR
Mammoth Lakes Tourism