Amgen Tour of California California

  • The largest annual spectator sporting event in California and ranked in the top four cycling stage races in the world
  • The largest and most important cycling event in North America, attracting over 2 million annually
  • The race attracts the world’s top professional cycling teams and athletes including 2014 Amgen Tour of California Champion Bradley Wiggins, who became the first British winner of the Tour de France in 2012
  • The Amgen Tour of California and related activities create an estimated economic impact of more than $100 million annually
  • The 2014 Amgen Tour of California created over 4.25 billion impressions worldwide through television, print, radio and online coverage
  • Over 200,000 fans followed the race online via the Tour Tracker including over 72,000 downloads of the mobile application – the average fan connected for over 54 minutes per session
  • AEG has owned and operated the tour since the company first created the race in 2006

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