Work at AEG

Director, Partnership Sales

Global Partnerships
Carson, CA
Global Partnerships
Full Time

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Director of Partnership Sales works closely with the departments, Sr. Director and entire AEG Global Partnerships structure/resources to generate and close sponsorship sales for the LA Galaxy & Dignity Health Sports Park in addition to other AEG properties. This position is responsible for seeing a sponsorship sale through completion which includes developing pitches, negotiating deal points, addressing client concerns, and finding creative solutions to partner assigned properties with brands. The Director of Sponsorship Sales will effectively set sales goals and ensure monthly, quarterly, and annual goals are met by employing various sales techniques, creating and maintaining new business relationships.

Essential Functions

  • Lead all facets of the sales cycle including prospecting, customer assessment, analysis, strategies, best practices, ROI modeling, key industry research rollout, focus group information synthesis, competitive intelligence, marketing/sales proposals, and alignment to existing solutions
  • Lead in the development of client proposal, sales and contract negotiations through to the close of new or renewed business
  • Build prospective client list of qualified accounts within the team’s assignments
  • Identify and cultivates brands/marketing executives within targeted accounts who make event marketing and media decisions.
  • Create and develops presentations for clients and potential clients. This includes developing creative concepts for pitches, utilizing various resources for execution.
  • Execute effective corporate sales calls and presentations promoting our unique sales and marketing platforms in order to meet established sales objectives
  • Present business updates, new opportunities and industry-driven initiatives to the management team and sales leaders as required
  • Share revenue/profit building ideas and opportunities with other corporate teams and sales leaders and sale teams as required
  • Create sales plans which are scalable for local, regional and national programs
  • Support the development of complex-targeting sponsorship plans to address clients’ strategic objectives and meet the Company’s needs
  • Host prospective clients during all LA Galaxy home games and other AEG events as needed 

Required Qualifications

  • BA/BS Degree (4-year)
  • 6-8 years Related sales experience
  • Experience working with venue based sponsorships
  • Experience in sponsorship sales in a global role is a plus
  • Proven track record in building successful partnerships as well as consistently securing investments with FORTUNE 500 organizations
  • Must have a high degree of poise and professionalism when interacting with internal and external contacts
  • Strong entrepreneurial spirit and creativity 
  • Deep understanding of the advertising industry
  • Exemplary problem solving, communication, and presentation skills
  • Ability to synergize the efforts of individuals and teams from multiple AEG business units to accomplish the goals of the company
  • Expertise in identifying opportunities and developing strategies and negotiating creative solutions
  • Proficient with Microsoft Office Products (Outlook, Word, Excel, PowerPoint) and ability to learn required business system
  • Familiarity with Microsoft Dynamics CRM Platform preferred

Pay Scale: $122,687 - $185,890

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside their normal description.