Work at AEG

Ontario Reign - Promotions Team Member

Ontario Reign
Ontario, CA
Event Staff
Part Time

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!



Thank you for your interest in applying for the LA Kings and Reign Ice Crew! To be considered for the position you will need to attend our in-person tryouts on SATURDAY, JUNE 22ND and interviews on MONDAY, JUNE 24th.  For more information, please register for tryouts at this link: LAKINGS.COM/ICECREW

We look forward to seeing you there!

Thank you,

LA Kings & Reign Ice Crew Management



The Reign Ice Crew is a co-ed, promotional and interactive team that act as ambassadors for the Ontario Reign organization at games, events, and marketing initiatives throughout the community. The main job function is to be happy, professional brand ambassadors who cheerfully interact with the public. They also act as street team/promotional marketing team. Ice Crew Members are the bridge between our fans, our community, and our Ontario Reign team. They are the first faces seen at games and events.


Act as a brand ambassador and cheerfully interact with guests at Ontario Reign games and events

  • Provide promotional and operational support to the Game Presentation department during all Ontario Reign home games and requested events
  • Assist and participate during rehearsals, including: opening introductions, in-game promotions, intermission activities, ceremonies, flags, performances, color guards, group activities, etc
  • Prep and utilize equipment and props and other materials that will be used during the game/event, including performance mats and arena banners
  • Promptly communicate any problems, issues, or feedback to production management
  • Work with vendors, talent, players, executives, and guests to successfully execute all scripted elements and improvised game/event elements as required and as assigned with a smile
  • Responsible for ensuring that all pre-game, in-game, and post-game entertainment elements occur promptly at their pre-designated time and are executed accurately.
  • Quickly adapt to changes to scripted elements
  • Ensure any/all safety and other precautions have been taken regarding participants in all promotions and activities, particularly those on-ice
  • Providing and assisting with safety equipment, waivers, etc.
  • Work with game/event management to ensure all prizing for any/all promotions or activities is distributed as instructed
  • Find/secure contestants as required; escort talent, guests, experiential participants, and/or staff as requested
  • Ensure setup and distribution of all promotional items at doors and in arena
  • Manage giveaway redemption tables, fundraising tables, and Chuck A Puck tables as needed
  • Sell promo items and raffle tickets to benefit the Hope Reigns Foundation as requested
  • Assist with duties as assigned for events including fan fests and watch parties
  • Represent the Ontario Reign organization at outside events and appearances throughout the community such as charity functions, fan development events, watch parties, grassroots marketing events, school visits, etc.


Ice Crew must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skill and abilities:

  • Must be proactive, organized, and resourceful with great attention to detail
  • Ability to multi-task, meet tight timelines, and work effectively in a high pressure and fast-paced environment
  • Exceptional problem-solving skills and ability to prioritize efficiently and quickly
  • Outstanding customer service and interpersonal communication skills, including the ability to professionally and calmly communicate and interact with all levels of management, staff, guests, children, executives, celebrities, players, VIP’s, etc. even in high pressure situations
  • Flexible schedule; able to commit to 80% or more of Ontario Reign home games (Ice Crew are not required to work all home games – games are scheduled on a rotating basis amongst the pool of employees).



  • Must be 18+ years of age
  • Must be a high school graduate (or equivalent). Bachelor’s degree, or current college student, is strongly preferred


  • A minimum of 0-1 years of related work experience
  • Ability to remain in a stationary position for extended periods of time
  • Ability to move about frequently as needed during events/games
  • Available to work home games; nights and weekends
  • Strong customer service skills and smiling, cheerful demeanor required
  • Strong team-player; “above and beyond” work ethic and mentality
  • AHL/Hockey knowledge and passion is a plus
  • Ability to work independently as well as part of a team

Pay Scale: $16.50 - $17.50

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship.  AEG may require an employee to perform duties outside his/her normal description.