AEG & Pepperdine University Partner to Bring Sports and Entertainment Focused Education to Students


The Multi-Year Agreement Designates Pepperdine University as the

Exclusive Education Partner to STAPLES Center, L.A. LIVE and the LA Kings

LOS ANGELES, Calif. – November 16, 2016 – With an extraordinary demand for talent in the sports and entertainment space, AEG and Pepperdine University are partnering to offer a post-graduate level and undergraduate-level educational experience that will combine AEG’s expertise and international network of venues, sports properties and franchises and live entertainment assets with Pepperdine University’s academic excellence. The agreement, brokered by AEG Global Partnerships, names Pepperdine University the exclusive Education Partner of STAPLES Center, L.A. LIVE, and the LA Kings and will give students unprecedented access to the business acumen behind the world’s leading sports and entertainment company.

The partnership will provide Pepperdine University the opportunity to build out a branded classroom within the iconic STAPLES Center, home to four professional sports franchises and numerous concerts and special events, providing the top-ranked college a strategic educational hub in downtown Los Angeles and cementing the school’s place within Los Angeles’ vibrant business community. Students enrolled in the sports and entertainment-focused program will be able to gain hands-on experience through an AEG “best-in-class” speaker series as well as first-person experiences in one of the world’s most successful arenas. The agreement also facilitates AEG providing speakers from across its world-class divisions such as AEG Global Partnerships, AEG Live, AEG Sports, AEG Facilities, and more — further distinguishing the program by offering guidance from some of the top executives in the industry today.

“As one of the nation’s most respected Universities, Pepperdine is an exceptional partner for the LA Kings, STAPLES Center and AEG,” said Dan Beckerman, president and CEO, AEG. “Working closely with their respected faculty and staff will not only enable us to create unique sports-related curriculum and programming, but will also allow us to provide their undergraduate and graduate students with valuable insights and lessons from some of the industry’s most respected leaders. Through this partnership, we are also excited to offer students valuable hands-on training through our renowned internship program, while providing our employees with continuing education opportunities through the University.”

"Pepperdine University is a best-in-class partner that shares our collaborative values and community-focused vision,” said Jon Werbeck, vice president, AEG Global Partnerships. “Working together, we are excited to develop this one-of-a-kind platform to amplify the University’s downtown Los Angeles presence and well-respected educational reputation as we recruit and train thenext generation of sports and entertainment professionals. As this relationship evolves, we look forward to expanding our partnership with the school on a global level across AEG’s network of assets."

The partnership not only directly contributes to the knowledge of the students enrolled, but also the sports and entertainment industry at large. As part of the partnership, the University will have the opportunity to collaborate with AEG to produce a sports, music, entertainment, and business conference. The conference would be hosted in the heart of Los Angeles’ preeminent downtown sports and entertainment district, L.A. LIVE, and the University would work strategically with AEG and its brand partners to produce a conference that provides attendees an insightful view into the rapidly evolving sports and entertainment industries.

“By partnering with AEG, Pepperdine will be at the forefront of academic innovation, creating world-class educational programs in sports and entertainment management,” said Andrew K. Benton, president of Pepperdine University. “We look forward to working with professional athletes, entertainers, and business professionals — as well as our students and alumni — as we develop new initiatives that will powerfully engage and serve the Los Angeles community.”

AEG will also have the opportunity to further the education of some of its own staff through an employee integration and internship program with Pepperdine. The program will afford a number of AEG’s staff the chance to participate in the University’s prestigious MBA program while placing select Pepperdine undergraduate and graduate students in AEG’s competitive internship program.

Additionally, Pepperdine will help further educational opportunities outside the classroom by developing a series of events and custom content with the LA Kings. In accordance with the University’s educational mission, it will serve as the presenting partner of “LA Kings Business of Hockey,” a regularly scheduled event that gives participants a chance to meet and gain advice from top hockey and sports business professionals both in and out of the AEG organizational network. Past events have included speakers such as Luc Robitaille, president, business operations, LA Kings, and more.

AEG will also host Pepperdine University alumni at a co-created networking night at one of the 250 events at STAPLES Center each year. The event will focus on connecting the University’s prestigious alumni with top AEG executives.



Headquartered inLos Angeles, California, AEG is the world's leading sports venue and live entertainment company. With offices on five continents, AEG operates in the following business segments:AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas;AEG Live, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals;AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLESCenterand L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; andAEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found

About Pepperdine University

Founded in 1937, Pepperdine University is an independent, Christian university located 30 miles west of Los Angeles in scenic Malibu, California. The University enrolls approximately 7,300 students in its undergraduate school, Seaver College, the School of Law, the Graziadio School of Business and Management, the Graduate School of Education and Psychology, and the School of Public Policy. Pepperdine is committed to the highest standards of academic excellence and Christian values, where students are strengthened for lives of purpose, service, and leadership. For more news and information about Pepperdine,

Media Contacts:

Kristi Mexia

Beck Media & Marketing for AEG Global Partnerships

+1 (310) 300-4810

Alex Forero

Public Relations Associate, Pepperdine University

+1 (310) 506-4138