AEG Facilities Sells More than 6.6 Million Tickets

First-Ever Dega Jam Music Festival Coming to Talladega, July 1-3, 2016

Biggest Stars in Country Music to Appear at World-Famous Superspeedway

Complete Artist Lineup to be Announced and Tickets on Sale October 25

Sign up to be on the mailing list and get all the festival info as soon as it becomes available at; Dega Jam on Facebook; @DegaJam on Twitter

(Talladega, Ala.) - October 15, 2015 – Talladega Superspeedway, one of the most storied motorsports venues in America, is set to host a huge rockin’ country music festival over the most American of holidays, Fourth of July Weekend, July 1-3, 2016.

Dega Jam, which will take place in the infield of the biggest and baddest race track on the planet, will feature the most popular stars in country music. Spread over three days and nights and programmed on three specially designed performance stages, the mega-music festival will offer fans a thrilling new way to celebrate the entire holiday weekend. The complete artist lineup will be announced on October 25 with tickets and VIP packages on sale to the public the same day.

Just as it is for the great races at the Talladega Superspeedway, NASCAR’s Most Competitive track, Dega Jam will allow fans to camp in the infield, literally inside the festival. A full-range of camping opportunities is available for virtually any budget, from pitching a tent to deluxe RV locations adjacent to the stages.

Special VIP packages – the “Crew Chief VIP Experience” and “VIP Pit Pass” - will allow for a variety of special privileges, depending upon which package is selected: an exclusive upfront, golden-circle viewing area at the main stage and with VIP viewing at the other performances areas; access to the White Lightning VIP Club offering a comfortable hospitality tent and private cash bar; and other comforts and amenities. VIP packages will be available in limited quantities. Visit to sign up for the mailing list to receive information on tickets, camping, VIP opportunities and all the Jam details, including a list of participating area hotels and travel packages.

Fans at the festival will also have the opportunity to get up close and personal with some of their favorite country stars at artist meet-and-greets located throughout pit road and inside NASCAR garages, two places where races have been won and lost at the historic track. Numerous other features—a select festival menu sold from food booths and food trucks; carnival rides; arcade games; country-and-western merchandise; cool zone water elements; and more—will all be a part of the festival, as Dega Jam transforms Talladega Superspeedway into a festival-goer’s paradise.

Be part of the Dega Jam community at any of the following:

Dega Jam on Facebook

@DegaJam on Twitter

AEG Live along with Festival Productions, Inc. – New Orleans are partnering with the International Speedway Corporation (ISC) to produce the Dega Jam.


AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities. AEG Live, the company’s live-entertainment division, is the world’s second largest concert promotion and touring companies and is comprised of touring, festival, exhibition, broadcast and special event divisions with 15 regional offices. For additional information, visit:

ABOUT Festival Productions, Inc. – New Orleans

Festival Productions, Inc. – New Orleans (FPI-NO) is a Louisiana company that works in partnership with AEG Live. FPI-NO is the founder and the producer of the world-famous New Orleans Jazz & Heritage Festival, which draws almost 500,000 patrons from around the world for the 10-day event. The company has also produced myriad other events over the last four decades, from the Essence Music Festival to two Presidential Inaugural public events on the National Mall, as well as special events for both the NBA and the NFL. Since 2010, FPI-NO has created and produced several major country music festivals, including Bayou Country Superfest at LSU Tiger Stadium in Baton Rouge and Buckeye Country Superfest at the Ohio State University’s legendary “Horseshoe” in Columbus.

ABOUT Talladega Superspeedway

Talladega Superspeedway is NASCAR’s Most Competitive Track (record 88 lead changes in 188 laps), most banked (33 degrees), and longest (2.66 miles), as well as the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. The historic venue, built in 1969, is NASCAR’s “Party Capital” thanks to the track’s infamous infield, which features the traditional Saturday Night Concert and the world renowned Talladega Blvd, home of the “Big One on the Blvd” party. It is the site of the most comfortable seats in motorsports, large video viewing boards (a new initiative planned for future implementation at all ISC tracks) lining the front stretch and endless activities for fans throughout its event weekends. Log on towww.talladegasuperspeedway.comor call 877-Go2-DEGA for more information.

Festival Contact: Matthew Goldman, 504-410-4100,

Talladega Contact: Russell Branham, 256-315-4556,