AEG Launches Better As One Campaign to Support Pride Month

AEG Launches #BetterAsOne Campaign to Support Pride Month

Campaign Celebrates Strength and Unity By Working Together

Los Angeles (June 1, 2017) -- In support of LGBT Pride Month, AEG, the world’s leading sports and live entertainment company, is creating awareness around diversity and inclusion with the launch of “Better As One,” a social media campaign that underscores the organization’s belief in unity and diversity.

Launching today, the campaign encourages employees and fans to view AEG’s “We Are Better Together” video and share it on their social channels via Facebook, Twitter and Instagram using the hashtag #BetterAsOne. The program promotes AEG’s belief that its strength comes from different perspectives – the many ideas and voices that create a unique and powerful team.

Dan Beckerman, CEO and President of AEG, stated, “At AEG, we have sought to build a workforce that mirrors the communities where we do business. We embrace our differences with regards to race, gender, gender identity, age, national origin, disability, politics, sexual orientation, education, and religion, and are focused on building a culture that consistently promotes diversity of thought. Because it is diversity of thought that drives us forward. We are proud to celebrate AEG’s diversity during Pride Month and throughout the entire year.”

In addition to the “Better As One,” social media campaign, AEG will host a panel discussion at The NOVO by Microsoft at L.A. Live, for its global employee workforce that focuses on LGBTQ initiatives in the sports and entertainment industry. Participating panelists include Justin Mikita, Board Member, the Human Rights Campaign; Robbie Rogers, player for the LA Galaxy; Marquita Thomas, Executive Director, Los Angeles Gay and Lesbian Chamber of Commerce; Roger Nyhus, President and CEO, Nyhus Communications; Carleen Cappelletti, President of Bounce AEG and John Nelson, Sr. Vice President, AEG Presents Las Vegas. Panel topics will include LGBTQ advocacy and civil rights, a discussion about creating a safe environment for LGBTQ in sports and entertainment; and best-practices for integrating LGBTQ businesses into supply chain activities. The discussion will be webcast simultaneously to more than 4,000 employees on five continents.


Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found


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