New LA Kings - Hot Ones customized hat. (photo courtesy LA Kings)

 LA Kings and First We Feast’s ‘Hot Ones’ Reveal Exclusive New Merchandise Collection

  The Collaboration is Available Starting Friday, March 19 --


The LA Kings and Complex Networks’ hit First We Feast series “Hot Ones” have teamed up to launch an exclusive merchandise collection, available Friday, March 19.

This press release features multimedia. View the full release here:

New LA Kings - Hot Ones customized sweatshirt. (photo courtesy LA Kings)

New LA Kings - Hot Ones customized sweatshirt. (photo courtesy LA Kings)

The LA Kings logo takes on a fiery new look by joining forces with “Hot Ones,” the celebrity interview show with hot questions and even hotter wings. The limited-edition collection includes a jersey, apparel, accessories and a collector’s hot sauce, featuring a reimagined design of the iconic Kings logo fused with a “dabbing” chicken to represent the show’s The Last Dab hot sauce.

The full LA Kings x Hot Ones collection includes:

  • A hoodie ($79.99)
  • An adidas adizero jersey ($179.99)
  • A New Era adjustable hat ($34.99)
  • A New Era fitted hat ($34.99)
  • A patch ($14.99)
  • An exclusive LA Kings x The Classic hot sauce ($19.99)

Items can be purchased à la carte or in bundle packages at 9 a.m. PT / noon ET on Friday, March 19, at the Team LA Store and First We Feast SHOP.

SELECT IMAGES ATTACHED (photo courtesy LA Kings)

As part of the partnership, the LA Kings will also release a social series inspired by the “Hot Ones” spin-off “Truth or Dab,” where Kings players will go head-to-head in a truth or dare-style interview. Players who plead the fifth will face the wrath of various iterations of The Last Dab—the final and hottest sauce in the “Hot Ones” gauntlet. The series, featuring Kings players Blake Lizotte, Cal Petersen, Alex Iafallo and Mikey Anderson, will be unveiled next week and can be viewed on, and across the club’s social media and YouTube channels.

“We are excited to announce this partnership and are thrilled to be the first NHL team to align with ‘Hot Ones’ in this unique collaboration,” said Kelly Cheeseman, LA Kings Chief Operating Officer. “We pride ourselves on seeking innovation, and this new relationship with Complex Networks is creative and fun. Complex Networks has built one of the biggest shows on the Internet, and we are confident that Kings and ‘Hot Ones’ fans alike are going to enjoy this one-of-a-kind merchandise while we also introduce our organization, our players, and the game of hockey to new fans.”

This partnership marks the first sports merchandise collaboration for a Complex Networks series.

“We're always looking for ways to surprise and delight our fans, and ‘Hot Ones’ and hockey is an overlap we've been eager to explore in a creative way,” said Chris Schonberger, General Manager of First We Feast at Complex Networks and “Hot Ones” creator. “To do our first professional sports collaboration with a franchise as historic and iconic as the LA Kings is a pinch-yourself moment."

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Founded in 2012, First We Feast views food as an illuminating lens into pop culture, music, travel and more through its innovative slate of food-driven video franchises. Part of Complex Networks, First We Feast’s YouTube channel is home to flagship series—Hot Ones, The Burger Show, Feast Mansion, Tacos Con Todo, Gochi Gang, and Coneheads—with a community of 9.9 million highly-engaged subscribers and over 1.8 billion views to date. Through the success of Hot Ones, the brand has created an eight-figure commerce business featuring hot sauces sold on Heatonist and Amazon, Truth or Dab The Game, a footwear and apparel collection with Reebok, a TV show on truTV, “Hot Ones: The Game Show,” and much more.

First We Feast won Best Overall YouTube Presence in the 2020 Shorty Awards, and “Food Skills: Mozzarella Kings of New York” won the 2019 James Beard Award for Online Video, on Location. “Hot Ones” won the 2018 Shorty Award for Best Web Series, the 2020 and 2019 Webby Award for Food & Drink, and host Sean Evans won the 2018 and 2019 Webby Award for Best Web Personality/Host. First We Feast received the 2014 James Beard Award for Best Food Blog.

Jeff Moeller | LA Kings

Alexis Johnson | Complex Networks

Source: AEG