Fieston en la Plaza Banner

AEG and Avión Tequila to Host Fiestón en la Plaza at L.A. LIVE’S Xbox Plaza to Celebrate Hispanic Heritage Month

(LOS ANGELES) – On Saturday, October 1 from 3:00 p.m. to 9:00 p.m., AEG, the world's leading sports and live entertainment company, is hosting in partnership with Avión Tequila, Fiestón en la Plaza, a free for the community, all-ages block party take over at XBOX Plaza in L.A. LIVE. As part of the company’s Hispanic Heritage Month Celebration, AEG is featuring local Hispanic and Latin vendors and showcasing groundbreaking artists from across the U.S. and Latin America. The event will engage the community through a food and music experience inspired by Los Angeles’s diverse Hispanic and Latin influences.

Fiestón en la Plaza is where visitors and Angelenos can interact with community partners. Local vendors selling jewelry, clothing, artwork and plants among other items will be featured in a makeshift marketplace. A slate of DJ’s and musical artists ranging from cumbia to salsa to reggaeton to musica mexicana will be performing throughout the day. L.A. LIVE'S own Sol Agave will offer authentic Mexican food, margaritas and a beer for purchase.

The Los Angeles Kings will also bring hockey to XBOX Plaza. The Hockey Development Team will offer an inflatable puck shoot which allows community members to test their shooting accuracy as they attempt to shoot the puck at the targets. The team will help instruct participants on how to shoot correctly to successfully hit the targets. Each participant will receive two free tickets on their birthday to attend a Kings game and an additional 25% off select games throughout the season.

Vendors at Fiestón en la Plaza include: 

  • Ari’s Shop
  • GRL Collective
  • LatinX with Plants
  • Lil’ Libros
  • Persona
  • Hija Mia Studio
  • Santos Creations
  • Hija De Tu Madre
  • Youth Glow

Artists at Fiestón en la Plaza include:

  • Amandititita
  • La Doña
  • Subsuelo
  • Quitapenas
  • Conexión Divina
  • Chaboi & Mami Sandunga
  • Late Night Laggers

To register for the event please click the link below:


Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like Arena, L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at


Jillian Salas

Corporate Communications Specialist