Company Information
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!
Position Summary:
The primary responsibilities of the Account Director, Experiential Marketing is to ensure the success of our client’s campaigns from initial RFP to post-event reporting. This position is the primary point of contact for our clients and requires experience with building and maintaining strong client relationships, as 80% of CMN business comes from repeat partnership and referrals. The Account Director is a mentor and coach to junior team members, fostering growth and expertise while driving a positive team culture encouraging collaboration, respect, and quality. This position will also contribute to Business Development efforts and growing CMN’s overall Experiential Marketing division.
Primary Job Responsibilities
- Lead development and management of experiential marketing clients, brand campaigns, sponsorships, projects and events
- Train, manage and supervise teams of 2-3 direct reports and larger temporary event staff
- Lead and supervise assigned account team's day-to-day activities internal/external weekly updates on project development and management, client meeting preparation, etc.
- Act as the main liaison between clients and internal departments, ensuring seamless communication and collaboration
- Develop and maintain strong relationships with clients, understanding their needs and objectives to deliver tailored solutions and grow key accounts
- Respond promptly to client inquiries, concerns, and requests, providing timely updates and resolutions
- Lead Brand strategy and proposals in response to client briefs
- Build and oversee budgets for client and CMN executive approvals
- Oversee client spendings to ensure teams are staying within budget
- Oversees all client invoicing and invoice tracking for assigned projects and client teams
- Oversee client timelines through campaign life cycle to ensure team is accomplishing tasks
- Track and analyze program performance against KPIs
- Identify areas and proposes solutions for streamlining efficiencies in regard to processes between project teams, departments, etc.
Business Development Tasks
- Identify opportunities for new business revenue and brand sponsors
- Participate in RFP pitches
- Develop marketing materials and proposals for new business opportunities
Requirements
- A bachelor’s degree in communications or business OR at least 8+ years of related experience
- Proven track record of successful client relationships and strategic account management
- Experience developing business and sponsorship proposals
- Must be proficient in Microsoft Excel, PowerPoint and the entire Microsoft Suite
- Exceptional verbal and written communication skills and a confident/assertive demeanor in relation to negotiations and professionalism
- Strong analytical and problem-solving skills
- Excellent and ongoing knowledge of the brands and current on brand trends
- Ability to work independently and with minimal supervision
- Proficient with office applications and apple devices
- Excellent organizational skills with proven ability to execute projects on time and within budget
- Comfortable working in high pressure environment with strict deadlines
- Available to travel 40-60% of the time with or without advance notice as required to meet client needs
- Available to extend hours and work weekends when needed to meet client needs and deliverables
Travel
- 40-60% based on current assigned projects
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- STD/LTD
- PTO
- Paid Holidays
- 401k Retirement Plan
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
Salary Range: $90,000-$110,000