AEG Rugby

In 2016, the company launched AEG Rugby in response to soaring global popularity of the sport. The division develops strategic partnership opportunities and programming that activate its global network of state-of-the-art stadiums and venues. According to a 2015 EY study, rugby is now played in more than 119 countries with an estimate of 6.6 million players worldwide. By 2026, the global number of rugby players is expected to hit 15 million and 150 countries are expected to embrace the sport.