AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.
We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.
The Role
AXS is seeking a Sr Salesforce Marketing Cloud Engineer to join our team in Los Angeles or Tempe. This role will execute automation, SQL and data transformations to support email, push, in-app and SMS marketing communication initiatives. This role will collaborate and work with various teams to design & implement multi-channel campaigns within the marketing ecosystem. This role will stitch together complex business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform and MarTech Platforms. This role will document & follow best practices in developing and executing campaigns. This role will assist with troubleshooting issues within the platform by collaborating with cross-functional team members.
What Will You Do?
- Build multi-channel (email, push, in-app, SMS) campaigns and journeys and automations in Salesforce Marketing Cloud
- Ensure that data required for campaigns are available within our platforms
- Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions
- Work closely with all members of the marketing team and cross-functional partners to bring lifecycle campaigns to life by being hands-on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA
- Run campaign experiments designed to impact key metrics
- Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
- Assist in user training and actively promote team's user adoption of Salesforce Marketing Cloud
- Develop technical expertise in all of our campaign and marketing related tools through daily usage and ongoing training
- Stay up to date with the rapidly changing Salesforce ecosystem
- Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal
What Will You Bring?
- 5-10 related years of with Salesforce Marketing Cloud experience. With emphasis on: Marketing Cloud for B2B & B2C, Journeys & SQL Automations, Data Extensions / Querying & Filtering, Notification Preference Center (Opt-in/out), Building Cloud Pages, AmpScript, SSJS, HTML, CSS, Email, SMS & In-App Messaging, Managing Business Units, CDP Integration & Personalization and Reporting
- Experience with Adobe Analytics, Salesforce Marketing Cloud, Optimizely, SEMRush, and other enterprise marketing tools
- Experience working with CDP for audience segmentation
- Proven experience launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud
- Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies
- Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization
- Expertise in using journey builder and related components for outbound communication deployment
- Experience building campaigns to conduct reliable A/B tests
- Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility
- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Keen customer insight and strong understanding of target audiences
- History of success in executing high-impact plans that move business metrics
- Self-starter who thrives in an energizing environment with tremendous opportunity ahead
- Ability to stay organized in a highly demanding environment
Bonus points if you have:
- Strong technical acumen and comprehension of architecture
- Experience with database platforms like Redshift or Snowflake
- Experience working in a complex global technology company
Pay Scale: $118,800- $220,000
What’s in it for You?
- Extraordinary People – we’re not kidding!
- Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world.
- Opportunities for learning and leveling up through training and education reimbursement.
More about AXS
AXS, a subsidiary of AEG, sells millions of tickets each year for over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, Australia and New Zealand. Clients include First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and B.League (Japan).
Headquartered in Downtown Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide. In each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment.
To learn more about our culture and values, visit: https://solutions.axs.com/careers/
More about AEG
For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.
Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.
We are dedicated to a diverse, inclusive and authentic workplace, so if you’re excited about this role but can't "check every box" in the job description, we encourage you to apply anyway. You may be the right candidate for this or other roles.
We’re an equal opportunity employer and never discriminate based on gender, age, race, religion, color, national origin, sexual orientation, marital status, veteran status, or disability status.
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.