LA Galaxy Announces Jersey Partnership with Honey

Multi-Year Partnership Further Embeds LA-Based Tech Company In Southern California’s Vibrant Sports Community

LOS ANGELES--(BUSINESS WIRE)-- Five-time MLS Cup champions, the LA Galaxy, have inked a new partnership with Honey, the LA-based tech company focused on building tools to help people save time and money when shopping online. The multi-year agreement, brokered by AEG Global Partnerships, makes Honey the official jersey sleeve partner of the LA Galaxy as well as the team’s official online deals partner, with marketing exclusivity in the commercial category. As part of the agreement, Honey’s logo will be displayed on the right sleeve of the LA Galaxy’s new jerseys for home and away games starting with the 2021 MLS season, which is set to begin on Saturday, April 17, 2021. The team’s new secondary jersey, set to launch on Wednesday, February 24, will also display the new Honey right sleeve patch. This new partnership underscores Honey’s ongoing commitment to Los Angeles as well as to the growth of sports across Southern California.

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LA Galaxy jerseys will feature Honey logo on their right sleeves during the upcoming 2021 MLS season (Photo: Business Wire)

LA Galaxy jerseys will feature Honey logo on their right sleeves during the upcoming 2021 MLS season (Photo: Business Wire)

“We are thrilled that Honey will be represented on the LA Galaxy jersey as our official sleeve partner,” said LA Galaxy President Chris Klein. “We represent our Los Angeles community and are proud that an LA-based company committed to bettering the consumer experience will now be a part of the storied jersey worn by our players and fans. We look forward to this exciting partnership and aligning with this one-of-a-kind online platform for years to come.”

Honey started as a browser extension and has grown into a suite of free tools that help consumers shop with confidence. From notifying users when a price drops, to helping shoppers find deals and savings, Honey has empowered millions of members to make better decisions with their money.

“As an LA-based company, we have always valued and built relationships within our local community and supported the organizations that help make our city great,” said Honey co-founder George Ruan. “Being deeply rooted in the history and culture of Los Angeles, the LA Galaxy has one of the most fervent fanbases in the MLS, and as a result, this partnership is an exciting way to reach this passionate group of Angelenos.“

In addition to the logo placement on the LA Galaxy’s jersey sleeve, Honey will be further integrated into the fabric of the LA Galaxy culture. Custom content produced by both parties will highlight the functionality and benefits of Honey by featuring the passion and diversity of the LA Galaxy and its fanbase. Throughout the season, fans will find Honey inclusion across a multitude of marketing assets and can expect added benefits from both parties. Together, Honey and the LA Galaxy will provide fans a variety of online smart shopping opportunities to save money on everyday purchases and team merchandise.

“This partnership between the LA Galaxy and Honey, cultivated by Kala Polman-Tuin on the Global Partnerships team, represents a synergy of missions and we are proud to be partnering with an innovative leader in the technology space that values the greater Los Angeles community just as much as we do,” said Robert Vartan, vice president, AEG Global Partnerships. “As we head into the 2021 MLS season and begin to see the return of live sporting events, we look forward to seeing this partnership flourish and to sharing Honey’s cutting-edge platform for the benefit of all of our fans.”

In conjunction with the Wednesday, February 24 LA Galaxy jersey release, and to kick off the new jersey partnership, the LA Galaxy will offer the first 100 fans to purchase the new authentic LA Galaxy secondary jersey 15% off at the LA Galaxy’s TEAM LA Store, by using the discount code: LAGHONEY15. The first 100 authentic secondary jerseys will come complete with the Honey sleeve patch and are available for delivery or in store pick up.

For more information about Honey visit www.joinhoney.com.

About AEG

Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com.

Michael Roth
mroth@aegworldwide.com

Source: AEG