AEG Global Partnerships Appoints New Vice President to Drive Brand Partnerships Across Its Live Music Portfolio

LOS ANGELES--(BUSINESS WIRE)-- AEG Global Partnerships, a division of AEG, the world’s leading sports and entertainment group, is growing its team with the appointment of seasoned-industry executive Lara Fox who joins Global Partnerships as Vice President. Acting as an internal agency for AEG and AEG Presents, Global Partnerships oversees worldwide sponsorship sales and activation for over 135 world-class properties across five continents, including venues, sports franchises, events, tours, festivals, and digital content among other AEG holdings. Fox will be based in AEG’s Los Angeles headquarters and will report to Andrew Klein, Managing Director, AEG Global Partnerships.

Lara Fox joins AEG as Vice President (Photo: Business Wire)

“Lara’s impressive career combined with her proven ability to drive significant revenues and build innovative partnerships with some of the biggest brands in the world, makes her a perfect fit for AEG,” said Andrew Klein, Managing Director, AEG Global Partnerships. “We have a one-of-a-kind global portfolio with some of the most coveted music and live entertainment assets in the world, and this is an incredibly exciting time to be joining our company. We are confident Lara will be an incredible asset to our business and our partners as we continue to shape the future of music and live entertainment.”

Fox will be responsible for building strategic relationships and partnerships for concert tours, festivals, venues, and other assets of AEG Presents, as well as its various subsidiaries including festivals and live events such as Coachella Valley Music and Arts Festival, Stagecoach: California’s Country Music Festival, Camp Flog Gnaw, Day N Vegas, Head In the Clouds Festival, California Vibrations Festival, Second Sky Festival, Splash House and more. Additionally, she will manage brand deals for AEG’s impressive network of live music venues with a focus on those located on the West Coast.

A seasoned industry leader, Fox brings more than 14 years of sales and marketing expertise to the role as well as a wealth of knowledge about digital media, experiential activations, social media, branded content, editorial content, and results-driven advertising campaigns. Fox joins AEG having spent 11 years at global media and entertainment company, Complex Networks where she served as Vice President of brand partnerships and oversaw significant deals with leading brands like Apple, Starz, Amazon, Walmart, Target, Netflix, and EA, among others. Additionally, she was part of the original team that helped produce and create brand partnerships for the first ever ComplexCon, a two-day cultural Super Bowl.

Prior to Complex Networks, Fox held roles at Condé Nast’s W Magazine followed by ViacomCBS, where she managed media, content, and event sponsorships for MTV.com while also working as a freelance writer for MTV News and MTV Clubland.

"Live music is back and going to be bigger than ever. I am thrilled to have joined such a prestigious team under extremely smart executive leadership,” said Fox. “AEG has the best music festivals, sports teams and facilities in the world. This is a dream job for me.”

ABOUT AEG

Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages or consults with more than 300 preeminent arenas, stadiums, convention centers and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin and The O2 in London; Sports, as the world's largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at www.aegworldwide.com