OVO Arena Wembley Is New Name for the ASM Global-Managed Legendary Arena in London

LOS ANGELES--(BUSINESS WIRE)-- OVO Arena Wembleyis the new name for one of the U.K.’s most coveted live entertainment venues, managed by ASM Global, the world’s leading venue management and services company.

Synonymous with some of the world’s biggest artists and shows for over 60 years, the iconic concert and events venue is expected to welcome around1 million visitors in 2022.

Fans will be treated to an array of talent with international artists such as 50 Cent, Armin Van Buuren and Sigrid joining U.K. stars including KSI, The Cure and Anne-Marie.

The venue will also continue to develop its sustainability credentials as part of a journey to achieve “Greener Arena Certification.” A Greener Festival’s rigorous, independent certification process provides external verification that carbon reduction and transition strategies are at the heart of all venue operations, from catering to materials used and circularity.

With a shared vision for a greener live events industry, OVO will support venue operator ASM Global’s goal to achieve this “Greener Arena Certification,” set to be implemented across all ASM Global venues. Through funding of specific carbon-reduction and environmental initiatives recommended as a result of the annual accreditation process, the certification will allow fans and artists to experience the joy of live entertainment at the iconic London venue, with the feel-good factor of minimizing their impact on the environment.

The development and implementation of these sustainable strategies at the OVO Arena Wembley will be backed and bolstered by social responsibility platform ASM Global Acts, which pledges the venue operator’s commitment to protecting the environment.

OVO’s head of sponsorship and partnerships, Colin Banks, said:

“At OVO we’re committed to establishing purposeful partnerships that reflect our commitment to make zero-carbon living a reality—not just in the home, but in the things we love doing, too, whether that is going to a gig or comedy show.

“That’s why we share in the OVO Arena Wembley’s ambition to help live entertainment in becoming more sustainable. It’ll take time, but together we want to identify meaningful ways through which to make lower-impact live events a headline act in their own right; and working with A Greener Festival represents a very positive step in that journey.

“But we know that’s just the beginning, and we want to continue to support the venue in identifying practical ways in which we can help to further reduce its environmental impact, without detracting from OVO Arena Wembley’s first-class visitor experience. We look forward to releasing more details around some of the initiatives already being considered in the very near future.”

John Drury, vice president and general manager at OVO Arena Wembley, added:

“ASM Global is delighted to support OVO Energy on the renaming of OVO Arena Wembley. The live entertainment industry has endured a challenging couple of years, but ASM Global is now looking forward to a bumper schedule of events across 2022.

“As we look to welcome more fans than ever before, we’re working hard to manage the environmental footprint of our operation—one show at a time. This partnership between OVO Energy and ASM Global means that our brilliant events will be aligned with our shared desire for a carbon-free future.”

Chris Bray, executive vice president Europe, ASM Global, added:

“ASM Global is committed to providing sustainable solutions and initiatives across our portfolio of venues around the world. Our social responsibility platform, ASM Global Acts, pledges our longstanding commitment to protecting the environment as we work toward “Greener Arena Certification” in all ASM Global venues. We are pleased, therefore, to continue our relationship with OVO Energy, a brand which shares our vision for greener strategies in the live events industry.

“Alongside the OVO Energy team at Wembley, we are excited to see how we can continueto work together to develop and collaborate on our ongoing sustainability strategies. Together we aim to continue to ensure this iconic London concert and events venue remains a world-class experience whilst developing it into one of the most sustainablearenas in the world.”

Georgina Iceton, vice president activations at AEG Global Partnerships, added:

“We’re thrilled to support our partner, OVO Energy, on their renaming of such a legendary venue in London. As part of the rebrand, it was important for AEG, ASM Global and OVO that we had a zero-waste-to-landfill policy, so our priority from the offset was to source from new suppliers who would deliver the most sustainable materials in the market.”

“The initiatives, through all aspects of this progressive project, were underpinned by AEG’s drive for meaningful partnerships that support goals of both the venue and partner. Through the work we establish with A Greener Festival, we will be able to implement new solutions for this legendary building, which will see even greater energy efficiencies across the venue.”

OVO Arena Wembley will host its next event when KSI headlines the venue on Friday, Feb. 25, 2022. Tickets are available at ovoarena.co.uk.

Follow OVO Arena Wembley on social media @ovoarena.

About OVO Arena Wembley

OVO Arena Wembley is one of the U.K.’s most legendary concert and events venues. For over 60 years, the 12,500-capacity arena has seen some of the biggest names in music walk through its doors from Queen, The Rolling Stones and The Beatles to David Bowie, Cher, Michael Jackson, Madonna and ABBA.

Hosting over 100 shows a year, the venue welcomes around 1 million fans every year. As well as delivering world-class live entertainment, OVO Arena Wembley is committed to reducing the environmental impact of its operations and events.

Working collaboratively with title partner OVO Energy and other partners, the venue has and will continue to identify opportunities to help make OVO Arena Wembley more sustainable, delivering lower-impact events that are a headline act of their own.

About OVO Energy

OVO Energy was founded in 2009 and redesigned the energy experience to be fair, effortless, green and simple for all customers. The company has spent the last decade investing in the market leading technology, customer service operations and digital products to help members cut their carbon emissions. OVO is on a mission through its sustainability strategy Plan Zero to tackle the most important issue of our time, the climate crisis, by bringing our customers with us on the journey toward zero-carbon living. OVO Energy has committed to being a net-zero-carbon business and achieve bold science-based carbon reduction targets by 2030, while helping members halve their carbon footprint at the same time.

Through its venue partnerships, OVO hopes to inspire people to become part of a movement toward a brighter, lower carbon future—one gig at a time.

About AEG Global Partnerships

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customized and innovative marketing programs for established and emerging brands, it has created some of the most iconic brand partnerships in the entertainment industry, including Crypto.com Arena in L.A., The O2 in London and Coachella Music Festival. Overall, the division manages naming-rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at aegworldwide.com.

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention and exhibition centres, and performing arts venues.

Follow us on Facebook, Instagram and Twitter or visit asmglobal.com.

About A Greener Festival

A Greener Festival (AGF)is a not-for-profit organization committed to helping events, festivals and venues around the world to become more sustainable and to reduce environmental impacts.

A Greener Arena (AGA)was launched in 2020 by AGF to help venues to become more sustainable.

Since 2007, the AGF Award Scheme has assessed and certified hundreds of events and festivals worldwide, providing independent audit and external verification. AGF will look at all areas of the business, from power usage, food and beverage, material use and circularity to health and well-being and local community and ecological impacts.

Current clients include AEG Presents, Glastonbury Festival, The Royal Parks and RHS Chelsea Flower Show.

Source: AEG Global Partnerships