Florida Theatre Names AXS Its Official Ticketing Partner

JACKSONVILLE, Fla.--(BUSINESS WIRE)-- The Florida Theatre is proud to announce an exclusive ticketing agreement with AXS, a trusted leader in advanced ticketing and live event technology for independent venues across the U.S.

AXS will power ticketing operations at the Florida Theatre, providing guests with a seamless and secure ticket-buying experience through its industry-leading platform, including AXS Mobile ID technology.

“AXS is the right ticketing partner for the Florida Theatre because it provides our patrons and members with a modern, secure, and convenient ticket-buying experience while giving us the tools to better serve our community. The platform makes it easier for patrons to purchase, access, and manage their tickets, while providing our members with a seamless experience from purchase through show day. Just as importantly, AXS gives the Florida Theatre the technology and flexibility to operate more efficiently and communicate more effectively with our audience. Our goal is always to make attending a performance at the Florida Theatre as easy and enjoyable as possible, and our partnership with AXS is an important part of delivering on that promise,” said Kevin Stone, Interim President/VP of Programming at the Florida Theatre.

AXS will provide Florida Theatre with its full suite of ticketing and mobile ticketing solutions, including mobile ticket management, data and analytics tools, integrated marketing capabilities, premium seating support, and access to AXS’s expanded distribution network and live event technology.

“We’re thrilled to welcome the Florida Theatre to AXS and partner with a venue that has played such an important role in Jacksonville’s cultural community for nearly a century,” said Ali McCloud, Vice President of Business Development at AXS. “Our focus is on providing the Florida Theatre with flexible technology and tools that support its team while delivering an optimal experience for fans. We look forward to supporting the Theatre as it approaches its centennial and begins this next chapter.”

The historic Florida Theatre in downtown Jacksonville, FL, was built in 1927, seats 1,865 people, and hosts over 200 events a year. In 2025, Pollstar Magazine ranked the Florida Theatre as the #5 most-attended theatre worldwide for theatres up to 2,000 seats, and LHAT (League of Historic American Theatres) named the Florida Theatre the 2025 Outstanding Historic Theatre. The Florida Theatre will celebrate its 100th anniversary next year.

Originally opened in 1927 to accommodate live performances and motion pictures, the Florida Theatre has undergone numerous transformations over the years (including the 1983 reopening, 2022 new member lounge, and 2023 $8 million renovation, just to name a few). The Florida Theatre has seen history unfold: from the Great Depression two years after opening, to Elvis performing here in 1956, to segregation/integration in the late 1960s, to surviving the COVID-19 pandemic in 2020. Today, the only historic theatre left on Forsyth Street (where Jay the resident ghost lives), the Florida Theatre stands as a premier performing arts center, hosting a diverse array of events including concerts, shows, comedy acts, and community events. The Florida Theatre’s rich history and stunning Mediterranean Revival architecture make it a beloved landmark and a focal point of Jacksonville's cultural scene.

About AXS

AXS is a trusted leader in advanced ticketing and live event technology, operating across North America, Europe, and Asia-Pacific, providing access to some of the world’s most iconic venues, sports teams, festivals, and global tours. With customized ticketing solutions, innovative technology, and dedicated customer service, AXS, owned by AEG, partners with over 1,600 of the most recognized brands in sports and entertainment — including the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheatre, First Avenue Theater, The O2 Arena, BNP Paribas Open, WM Phoenix Open, and Stagecoach Country Music Festival. AXS’s primary and secondary marketplaces and its proprietary AXS Mobile ID technology deliver the easiest and most secure way for fans to buy, sell, and manage tickets.

About the Florida Theatre

There is something for everyone at the Florida Theatre. From pop, jazz, rock, comedy, country, and blues to ballet, the historic Florida Theatre annually offers over 200 cultural and entertainment events for every taste and age. For tickets or to learn more about our educational performances for schools, rentals, membership, or the nonprofit corporation that manages this majestic place, please visit us at www.floridatheatre.com.