AEG Celebrates the LGBTQIA + Community at the 2026 West Hollywood Pride Parade

Celebrating the power of community and connection, more than 40 employees from across AEG’s  Southern California business divisions came together to march on Sunday, June 7, 2026. Representing AXS, AEG, AEG Presents, Crypto.com Arena, Dignity Health Sports Park, the LA Galaxy and LA Kings, participants walked alongside the company’s Pride float in a vibrant and unified show of support for the LGBTQIA+ community.  

The annual event, one of the largest celebrations in the country, provided a meaningful platform for AEG employees to stand alongside colleagues and the broader community in celebration. Additionally, members of the LA Kings Booster Club, and AEG Present’s Q+ initiative, which archives, celebrates and empowers the BIPOC and LGBTQ+ community, were joined by the LA Blades, the first openly gay and lesbian ice hockey team, as they marched alongside AEG staff and LA Kings mascot, Bailey. 

From coordinated t-shirts and Pride-themed accessories to high-energy music and fan engagement, the march brought this year’s theme of visibility, education, and community to life. 

AEG’s involvement extended beyond the parade route with activations throughout the weekend at the OUTLOUD Music Festival and WeHo Pride Street Fair, two marquee components of the broader Pride celebration. AEG hosted booths that served as gathering spaces for fans and community moments, featuring appearances by LA Kings’ mascot Bailey, who helped engage attendees of all ages.   

Supported by AEG Present’s subsidiaries including The Roxy and Goldenvoice, the activations included branded merchandise and ticket giveaways that reinforced the company’s presence.  

Participating in WeHo Pride reflects AEG’s commitment to building inclusive spaces on stage, on the field and in the communities it serves.