AXS Partners with Two Leading Arenas in Germany
Company to Manage Premium Ticketing for Uber and Barclays Arenas
LOS ANGELES, CALIF. -- AXS today announced it has reached an agreement with AEG’s Uber Arena in Berlin and Barclays Arena in Hamburg to service premium ticketing at both venues. The deals establish the first German operations for the global ticketing provider.
In partnership with AEG Germany’s Premium Sales Team, AXS’ suite management and access control platforms will replace Barclays and Uber Arenas’ legacy suite ticketing platforms. Both venues collectively hold 400 events per year, for which AXS will handle premium and suite tickets and streamline guest management for suite holders, providing them with access to the platform and direct control over the handling of their tickets.
Germany joins AXS’ growing global footprint which includes iconic venues, sports teams, festivals, and live events across U.K., Sweden, Japan, Australia, and New Zealand such as B.League, Swedish Elite Football, Venues New South Wales, BST Hyde Park, All Points East, The O2, OVO Arena Wembley and Stockholm Live!
“AXS has the privilege of working with the most iconic venues in the world,” said Blaine Legere, President, International, AXS. “There is no better way to kick-start our business in Germany than by bringing our industry-leading suite management and access control platform to these two world class venues.”
“We are excited to introduce AXS ticketing to our Premium customers”, says Jan Kienappel, COO & CFO of AEG Germany. “The platform will improve our service and enhance our marketing capabilities in that segment, which sets us up to further grow our business.”
About AXS
As a global leader in ticketing, AXS powers access to the world’s most iconic venues, sports teams, festivals and tours. With custom ticketing capabilities, innovative technology and white glove client service, AXS is the ticketing partner of choice for more than 1300 of the most sought-after and recognizable brands in sports and entertainment including LA28 Olympic and Paralympic Games, Coachella Music and Arts Festival, Red Rocks Amphitheatre, The O2 Arena, BNP Paribas Open, WM Phoenix Open and Japan’s B.League. AXS’s primary and secondary ticket marketplace and proprietary AXS Mobile ID technology makes it the easiest and most reliable destination for buying and managing tickets.
About AEG
Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments:
● Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including the production and promotion of global and regional concert tours, an extensive portfolio of clubs, theaters and other music venues, concerts and special events and world-renowned festivals such as the Coachella Valley Music and Arts Festival;
● Venues and Real Estate, which develops, owns and operates world-class venues, as well as major sports and entertainment districts like Crypto.com Arena and L.A. LIVE, Uber Platz in Berlin and The O2 in London;
● Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy and Eisbären Berlin; and
● Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships.
Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 90 million guests annually. More information about AEG can be found at www.aegworldwide.com.
About Uber Arena
One of the most successful multipurpose arenas in Europe, the 17,000-seat venue is home to the 10-time DEL Champion Eisbären Berlin hockey team and Alba Berlin basketball team. The arena is also Berlin’s premier destination for concerts and special events and has hosted such renowned artists as Metallica, Coldplay, Barbra Streisand, U2, Foo Fighters, and high-profile events including the Euroleague Final Four in 2009, 2016 and 2023, NBA and NHL games, Laver Cup tennis, the European Men’s Basketball and Handball Championship, the IHF Handball World Championship, and the MTV Europe Music Awards.
About Barclays Arena
Since opening in November 2002, the Barclays Arena in Hamburg has hosted over 2,500 events, including concerts with Elton John, Ed Sheeran, Metallica, Adele, Jay-Z, the Global Citizen Festival and Olivia Rodrigo, as well as sporting events such as ESL ONE, European and World Handball Championships and heavyweight boxing matches. Every year, over 1 million visitors flock to the more than 130 events. In 2023, northern Germany's largest multi-purpose arena was ranked 6th in Billboard's global ranking of the most successful arenas with a capacity of up to 15,000 seats.